ADVOCACY Media arts engage today’s digital natives with powerful and compelling images, sounds, movement, feelings, and emotions. Image courtesy of David Gran. The Fifth Arts Discipline A Martin Rayala rts education is being shaken to its core. In June 2014, the National Coalition for Core Arts Standards (NCCAS), pub-lished, for the first time, voluntary National Core Arts Standards for five (rather than the traditional four) arts areas of dance, music, theater, and visual arts. While revising the 1994 National Standards for arts education, NCCAS added media arts as a fifth arts discipline. Some of the original 1994 teachers will be trained, who will develop curriculum, how results will be assessed, and so on. Today’s stu-dents are already pretty comfortable with media arts because of time spent interacting with television, movies, social media, the internet, and video-games. What Media Arts Include Media includes TV, video, movies, the internet, video games, social media, recorded music, and virtual and augmented reality. Media education includes producing, viewing, playing, interacting, criticizing, analyzing, reflecting, and studying the history of media. Media education includes pre-production story development, visual media production, and post-production editing, as well as media storage, mar-keting, and distribution. Media arts add screens and lenses to 2D media; 3D printing and the Internet of Things (IoT) to 3D media; augmented reality to 4D spatial media; and 5D interactive experience design to immersive movies, video games, theme parks, and virtual real-ity. Media arts refer to artworks cre-ated with new media and technology and include sound and movement along with stories and visual images. Media Arts Benefits Media arts are naturally and neces-sarily integrative and collaborative. Writers develop the stories; produc-tion designers imagine virtual worlds; designers visualize the settings, char-acters, and props; technicians and coders create the infrastructures and platforms; producers oversee financ-ing and distribution; and everyone else purchases and consumes the media. Media arts are powerful, ubiquitous, here to stay, and are a big part of the future of arts and design education. Martin Rayala is a professional develop-ment and curriculum specialist in art, media, and design education. anddesign-magazine@gmail.com WEB LINK Media arts are powerful, ubiquitous, here to sta , and are a big part of the future of arts education. standards already included references to media within the other four art forms, but the 2014 standards identify media arts as a standalone art form. The existence of new media arts standards raises questions about who is going to teach media arts, what certification they will have, how www.arteducators.org/learn-tools/ national-visual-arts-standards SCHOOLARTSMAGAZINE.COM 19
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