VIRTUAL TRADE SHOW Sponsored Content Jacobsen ® For 100 years, Jacobsen has been that glimpse of orange in the dis-tance on golf courses across the world. At GIS 2021, we want to share our unique products, the Eclipse 360 ELiTE and AR530, that signal our renewed commitment to quality and innovation in our second century. In 2020 we reaffi rmed our commitment to quality and product de-velopment by relocating the manufacturing of Jacobsen professional turf equipment to our European manufacturing and training headquarters in Ipswich, England. This move will enable the company to focus its investments, skill, and improvements in mower production on a single facility and leverage the existing resources and expertise at our Ipswich facility. The plant, which currently builds Jacobsen and Ransomes mowers, was the fi rst manufacturer of motorized lawn mowers in the world and has been in operation for more than 187 years. Our two newest machines start our reaffi rmed commitments, and through the three days of GIS 2021, we will be going live with videos that give you a detailed view of the new machines. An extensive rundown of the E360 ELiTE and its new features will take place in our booth on 3rd February. The Eclipse range was a pio-neer of battery-powered mowing, and the E360 ELiTE sets a new elite standard for green mowing using the ELiTE batteries that have powered E-Z-GO vehicles for over 15 million hours to cut 50+ large greens on a single charge. The new era of end-user focused products continues with the launch of the AR530 rough mower. A full walkaround of the machine will take place in our booth on February 4th. This mower’s development was guided by our largest ever commis-sioned research program to establish the everyday challenges green-keepers and fi eld managers face. The results focused on features, qual-ity, and durability. As a result, the AR range has been redesigned from the ground up to focus on these and other areas and combine them with our famous quality of cut that has been trusted by generations. Our North American customer service and parts team, product train-ers, product managers, and leadership team will all be working in our booth to bring the virtual experience to life. Show attendees can participate in a competition to win 1 of 100 branded centenary support care packages for you and your golf course team, with details on how to enter available in our booth during the show. 90 GCM • gcmonline.com 01.21
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