VIRTUAL TRADE SHOW Sponsored Content Standard Golf 2020 was an unprecedented year in many different ways. Golf was lucky enough to be viewed and recognized as an activity that was Covid friendly. But what was most impressive for the year was how the entire golf industry rolled up their sleeves and went to work. At Standard Golf we were able to release “No Touch” golf products in early April that were not on the GIS Trade Show just weeks before in Orlando. Our ingenuity as an agile manufacturer had never been more tested. It was with great pride that we were able to invent and produce new “No Touch” products but more importantly get them to market quickly to allow the global population to get outside and fi nd some normalcy in a crazy time. Though we all wish we could gather together in Las Vegas, we know that we are all together in spirt and connected to make sure 2021 is another great year. We all have our own piece we play to make golf the wonderful game and experience and I know everyone will carry their weight and then some to continue the momentum. The virtual Golf Industry Show and Trade Show will be a little different, however we are confi dent that we’ll be able to deliver an experience that will be memorable. Look for Standard Golf’s new product videos and other media to be released through January as the leadup to the Show. Our new products for 2021 are going to have 3 distinct themes. • A continuation of our “No Touch” golf products for a clean start to 2021. • Re-release of our 2020 new products such as our In-ground Trash Can, MagnaTech ™ Budget Cup, and Two-piece Range Pole with fl ag, our Ultimate Utility Vehicle Tool Racks and more • Improved takes on old favorites including a new Oak and Timber Tee Markers that allow for customizable logo, Putt-Saver Tournament Flagstick, Coco Drag Mop and our Easy Mark II ™ . EMPLOYEE OWNED 94 GCM • gcmonline.com 01.21
Golf Course Management January 2021: Page 94
