Christy Budnick, CEO, on stage during her Keynote Speech at Sales Convention 2022 in Louisville, Kentucky. Beyond the Halo Effect BERKSHIRE HATHAWAY HOMESERVICES CEO CHRISTY BUDNICK’S VISION OF INVALUABILITY B By Allan Dalton erkshire Hathaway ranks as one of the world’s most trusted brands. Such exalted brand status and trust can create what is known as the “halo effect.” This effect extends a consumer’s trust in Berkshire Hathaway to Berkshire Hathaway HomeServices, its prestigious brokerages and its network of accomplished global real estate professionals. Berkshire Hathaway HomeServices’ CEO Christy Budnick understands that while network value begins with the brand name, it certainly does not end there. Budnick’s expanded defi nition of network value was the basis for both her keynote address at the recent Berkshire Hathaway HomeServices Sales Convention 2022, and its theme. The theme and her mission were captured in one compelling word: invaluable. rity, personal service and preferred partner home services. Invaluablity for Budnick also extends to her ser-vice teams and business consultants, providing the network with best-in-class marketing, training, coaching and the never-ending development of relevant real estate-related technol-Budnick made her message clear to the enthusiastic, several thousand-member audience, that ultimate value, or invaluability, was under their control. Invaluability beyond the brand must also be associated with the deliverance of network member knowledge, skill, professional integ-60 May 2022 RISMedia’s REAL ESTATE ogy within an ever-changing techno-logical environment. Budnick spoke passionately about the importance of diversity, equity, inclusion and social justice. The audi-ence was also inspired by their net-work CEO to donate to a Ukraine relief effort spearheaded by network member Keith Crow, an associate broker with Berkshire Hathaway HomeServices Santa Fe Real Estate. Crow recently fl ew to Poland, rented a car and started driving refugees out of Ukraine to safer ground at the Pol-ish border. Transitioning from larger societal is-sues back to the business realm and the need for Berkshire Hathaway HomeServices to continue striving to be the leader in issues surrounding real estate competency, culture and cause, Budnick outlined several key initiatives. Her announcements repre-sented a series of programs, products and services, as well as the brand’s 2022 media campaign. Forever on the forefront of innova-tive marketing and social conversa-tions, Berkshire Hathaway HomeSer-vices’ new campaign refl ects a series of different and distinctive real estate journeys. Led by SVP of Global Mar-keting Wendy Durand, the initiative
Real Estate Magazine May 2022: Page 60
