10 Arti cial intelligence (AI) has many creative uses in entertainment, including: • Personalized recommendations: AI algorithms analyze user behavior, brows-ing history and preferences to suggest content like movies, TV shows, books and music. hat better way to kick o our very rst fea-ture on the 20 most creative and transformative uses of arti cial intelligence in the digital and home entertainment industry than to ask AI to write the intro? So here, with a little human editing, is what AI has to say about, well, AI: • Creative processes : AI can help art-ists, writers and musicians generate new ideas and explore creative possibilities. AI can also help lmmakers create compel-ling narratives by identifying successful storytelling techniques. • Post-production: AI can help with color correction, special e ects and other post-production tasks, saving time and money. • Scriptwriting: AI can help cra the right narrative for a video script. • Co-creativity: AI can enhance human creativity through a process called co-creativity, where humans and AI collabo-rate on artistic endeavors. • Marketing and advertising : AI can analyze large data sets to identify audi-ence habits, consumption patterns and other opportunities for business growth. • Customer service: AI-powered chat-bots can provide real-time customer ser-vice and question responses. at’s a pretty broad list, and one we took it upon ourselves to narrow down to 20 particularly groundbreaking ways in which arti cial intelligence and machine learning are reshaping the entertainment landscape — and transforming the way stories are told, shared and enjoyed. CINESEARCH CINEVERSE In a year of groundbreaking innovations in AI technology, Cineverse’s development of cineSearch stands out as a game-chang-er for content discovery. Unveiled in May 2024, this AI-driven platform rede nes how viewers search for and discover movies and TV shows. In a streaming landscape with search times averaging over 10 minutes, cineSearch is designed to connect viewers to personalized recommendations more e ec-tively than ever before. At its heart is Ava, a conversational AI chatbot that channels the expertise of a seasoned lm a cionado. Ava doesn’t just help users nd what to watch. She o ers highly personalized recommendations based on a vast array of criteria including genre, plot and cast, as well as such subjective dimensions as tone, mood, setting and theme. By accessing metadata from more than
Media Play News December 2024: Page 10
