11 WBD said that what is known internally as Caption AI will initially be used for Max’s unscripted shows and could shave up to 50% off caption-related costs — in addition to reducing caption file creation time by 80% and improving accuracy, a longstanding problem in the streaming world. Vertex AI is a unified artificial intelligence develop-ment platform for building and using gen-erative AI. WBD notes that “captioning has traditionally been a labor-intensive and time-consuming process,” but cautions that “to maintain high levels of accuracy,” there will still be “human-oversight for quality assurance.” According to WBD, “this data-driven approach enables Warner Bros. Discovery to continuously refine and train the caption AI workflow, further reducing errors and striving to deliver consistently precise captions.” “Providing viewers with high-quality captions is incredibly important to Warner Bros. Discovery,” said Avi Saxe-na, CTO for Direct-to-Consumer at Warner Bros. Discovery. “Working with Google Cloud to utilize Vertex AI within Warner Bros. Discovery’s caption AI workflow has not only helped to accelerate our captioning process, but also has improved our efficiency and speed, while reducing costs.” SHOP WITH MAX MOMENTS MAX Warner Bros. Discovery in November announced it is rolling out two new AI-powered interactive ad solutions that en-able Max viewers to buy, in real-time, select products marketed on select programming. Both solutions are the result of incorporating KERV’s AI-enhanced technology into WBDs AdTech platform. “Shop with Max” uses AI to identify products in movies and shows, pair them with advertiser products, and then redirect the consumer, through a QR code, to a second screen where they can buy these products. “Moments” aligns brands with thematic content. Powered by KERV’s advanced AI technology, “Moments” uses audio and visual cues to identify relevant themes, sentiment and on-screen elements. Through 40 curated “Moments,” such as Cooking, Real Estate, Gaming, and Science & Space, Moments enables partners to reach audiences engaged with specific topics that align with their messaging across the entire Max portfolio. “By closely partnering with 2 million titles as well the user’s own view-ing history from the leading streaming ser-vices, cineSearch turns the hunt for content into an engaging entertaining experience. For streaming platforms, cineSearch promises to tackle two major pain points — user en-gagement and subscriber churn. It addresses these issues by delivering accurate content recommendations, directly linking viewers to titles on their preferred streaming platforms. The success of cineSearch is rooted in the extensive capabilities of Cineverse’s Match-point technology platform and Google’s Gemini LLM. CAPTION AI MAX Warner Bros. Discovery in September an-nounced a partnership with Google to utilize Google Cloud’s Vertex AI platform to gener-ate captions for its Max streaming platform.
Media Play News December 2024: Page 11
