Instore Magazine - May 2025
EDITOR’S NOTE
Trace Shelton 2025-04-15 14:45:10
HERE WE GO
FIVE SMART TIPS YOU’LL FIND IN THIS ISSUE
1. In June, ask holiday-season customers to bring in their jewelry for a free checkup. MANAGER’S TO-DO, P. 38
2. Make videos for social media that feature slow reveals of jewelry pieces inside a box to keep viewers watching longer. MOST SOCIAL STORES, P. 46
3. Aim to produce three quality Reels per week for social media. MOST SOCIAL STORES, P. 46
4. Give spiffs to your bench jeweler who completes the most production in a single quarter. REPAIR REVOLUTION, P. 57
5. Don’t use images on your website larger than 200KB — they will slow down load speed and irritate site visitors. CHRIS AUSTIN. P. 79
NOTE FROM THE EDITOR-IN-CHIEF
DO YOU LOVE INSTORE?
If so, we could really use your brains!
IT’S MAY AGAIN — our biggest issue of the year, which also means lots of content.
We’ve got two big stories for you: one about how to use social media more effectively, and the other about making your repair shop more profitable. We’ve also got our Buzz Session spread where our readers sound off about remodeling, as well as membership in local business organizations. Not to mention our data-driven sections like Hot Sellers, Heat Map and the Jewelers Confidence Index.
All of these lean heavily on our Brain Squad — the survey group of jewelry store owners and managers who answer a short series of questions every month. Without our Brain Squad, we would not be able to bring you the innovative advice, fun stories and accurate sales data that we do each issue.
Here’s the problem: Our Brain Squad participation is shrinking. Why? Well, some readers have retired, some miss the survey in their inbox, and some just get busy. Regardless of the reason, we could really use your help.
If you’re part of the Brain Squad and you’ve just gotten out of the habit of responding, please consider jumping back in! We read and appreciate every comment. And if you’re not part of the Brain Squad but would be willing to devote five minutes per month to a survey that can vastly improve INSTORE’s content, sign up today at instoremag.com/brainsquad. You won’t be sorry you did!
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