Instore Magazine • May 2025 • LAVISH JEWELRY CARE

Lavish Click Clean Pen is the perfect travel companion, private label options available.

IN THEIR OWN WORDS: Lavish Jewelry Cleaner was founded by Larry Rodgers, a third-generation jeweler deeply passionate about jewelry care. Growing up in his mother’s jewelry store and later running his own, our founder saw the need for a reliable cleaner, especially for delicate stones like opals and pearls. His firsthand experience led him to develop his own formula for customers, which quickly gained popularity for its effectiveness, particularly on diamonds. Inspired by this success, Larry officially launched Lavish in 2003 and has remained dedicated to providing safe and innovative jewelry care solutions ever since.

TOP U.S. RETAILERS: Our private label jewelry care products are offered by more than 3,000 jewelers in the U.S.A. and internationally.

SIGNATURE OFFERINGS: We specialize in private labeling so you can offer your customers the very best in jewelry care products with your name on the label and remind them that you’re their trusted jeweler. With over 20 years of industry experience, we’re known and trusted to restore the brilliance of jewelry pieces without compromising their integrity or the environment. Our products offer the perfect solution for regular at-home cleanings and complement your professional treatments. By stocking Lavish, you protect your customer’s investment and ensure that their cherished pieces remain as brilliant as the day they came out of your store.

LATEST COLLECTIONS: We just launched our Bridal Spa Box, and the feedback has been amazing. The Bridal Spa Box is the perfect gift for your newly engaged customer. This customer is your #1 advertiser — she’s showing everyone her ring, talking about the proposal and the jeweler who made it. Unfortunately, she’s also putting lotion on her hands and playing with her ring all day, so it’s often covered in lotion and fingerprints, looking dull and unattractive. Give her the essential tools to make sure her ring is sparkling its best every time she shows it off.

VEGAS EXCLUSIVE OFFERS: For the Vegas show, we’re offering our custom labeling with no setup fees. Having your own private label jewelry care products is one of the most effective ways of marketing your business and keeping your brand in front of your customer. Our design team will work with you to design a beautiful label using your logo and brand colors, so your customer will be reminded of you whenever they clean their cherished pieces. We’re also offering special low minimum orders and deals on our whole suite of jewelry care products.